The Bratz are, perhaps, the instrumental catalyst in propelling me to where I am today. The spunky, cartoon-like dolls with big, pouty lips and a provacative fashion flair known to have enraged soccer moms everywhere had captured my attention and have taken me along a journey (from childhood through puberty to young adulthood) that I’ve yet to stop! Even though there have been times where I have tried to move on, I’m still drawn back to “the Girls with a Passion for Fashion!” (if anything it’s the magnetic pull of childhood nostalgia).
In order to celebrate the brand, I’ll be doing a week-long retrospective covering everything from their road to success to the packaging design to the movie deals to their downfall to the road to recovery.
Let’s get started, shall we?