Bratz: A Retrospective (Part 3: Designed By)

When it comes to product design, the way an item is packaged is just as important as the item itself. In fact, it can actually make or break the sales success of said item.

With that said, I’d like to focus the next installment on the product packaging. In addition, I’ll also be delving into the branding behind the Bratz: what worked, what hasn’t worked, and what significant changes have affected the brand.

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Bratz: A Retrospective (Part 1: Bratz World)

The Bratz are, perhaps, the instrumental catalyst in propelling me to where I am today. The spunky, cartoon-like dolls with big, pouty lips and a provacative fashion flair known to have enraged soccer moms everywhere had captured my attention and have taken me along a journey (from childhood through puberty to young adulthood) that I’ve yet to stop! Even though there have been times where I have tried to move on, I’m still drawn back to “the Girls with a Passion for Fashion!” (if anything it’s the magnetic pull of childhood nostalgia).
In order to celebrate the brand, I’ll be doing a week-long retrospective covering everything from their road to success to the packaging design to the movie deals to their downfall to the road to recovery.

Let’s get started, shall we?

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