Bratz: A Retrospective (Part 3: Designed By)

When it comes to product design, the way an item is packaged is just as important as the item itself. In fact, it can actually make or break the sales success of said item.

With that said, I’d like to focus the next installment on the product packaging. In addition, I’ll also be delving into the branding behind the Bratz: what worked, what hasn’t worked, and what significant changes have affected the brand.

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